Arabella Girardi

During my time at Deluxe, I wrote several blog articles offering practical marketing tips for business owners. Here are a couple of samples: How to write ca...

I wrote inspiring copy for Hamline University's "We take the lead" campaign, including radio ads, Twin Cities Public Television spots, campus signage and a m...

While at Deluxe, I was proud to write a website for the owners of a unique Mexican grocery store. The new website was part of a marketing makeover that helpe...

Iconic CEO Jack Welch founded the Jack Welch Management Institute (JWMI) to help professionals boost their leadership skills and win in business. I used Jack...

I created the Path Finder Quiz to help future Capella University students decide on a learning format. I kept the copy friendly and casual and included quick...

As the senior digital writer for Strayer University, I led the development and optimization of website content to guide and inform current and future students. 

I wrote emails to announce Hamline University's new brand campaign: We take the lead. Here are two of them.

I created this landing page to showcase the features and benefits of the VerticalResponse Email Automation feature. 

I had the opportunity to write a radio spot. It was great fun, and the radio station loved it! Give it a listen.

The PWA Practice Profiles piece received rave reviews from Ameriprise Financial advisors and upper management. I was also awarded a gold ammy for my work.

A business partner from HR wanted to attract young talent to the company, but he wasn't having much success. Part of the problem was that our existing recrui...

On my first day as a financial copywriter, the account executive handed me a stack of intimidating content about SPS portfolios and told me to work my magic....