Legendary CEO Jack Welch founded the Jack Welch Management Institute (JWMI) to help professionals boost their leadership skills and win in business. I used J...
Throughout my career, I've written about a wide range of topics, from finance to forklift safety. With my well-honed research skills, I'm confident I can write with authority on any topic you throw at me. Take a look at some of my copywriting samples.
We take the lead
Hamline University
I crafted inspirational copy for Hamline University's Take the lead brand campaign. According to the university's website, the campaign ended up raising more...
While at Deluxe, I was proud to write a website for the owners of a unique Mexican grocery store. The new website was part of a marketing makeover that helpe...
Blog samples
Deluxe Corporation/Vertical Response
During my time at Deluxe, I wrote several blog articles offering practical marketing tips for business owners. Here are a couple of samples: How to write ca...
I created the Path Finder Quiz to help future Capella University students decide on a learning format. I kept the copy friendly and casual and included quick...
With the support of a team of freelance writers, I helped make the Strayer University redesign a success. I wrote, edited and reviewed hundreds of pages for ...
I wrote several emails to announce Hamline University's new brand campaign: We take the lead. Here are two of them.
I created this landing page to showcase the features and benefits of the VerticalResponse Email Automation feature.
Blog
Deluxe Corp.
While at Deluxe, I created articles, infographics and case studies packed with tips to help small business owners succeed. See the attached example.
I had the opportunity to write a radio spot. It was great fun, and the radio station loved it! Give it a listen.
It takes energy, imagination and a sense of fun to promote educational products for Pre-k to Grade 9. Here's an example ...
A business partner from HR wanted to attract young talent to the company, but he wasn't having much success. Part of the problem was that our existing recrui...
The PWA Practice Profiles piece received rave reviews from Ameriprise Financial advisors and upper management. I was also awarded a gold ammy for my work.
On my first day as a financial copywriter, the account executive handed me a stack of intimidating content about SPS portfolios and told me to work my magic....