Arabella Girardi

SPS Advisor Client Brochure

Ameriprise Financial - January 01, 2010

On my first day as a financial copywriter, the account executive handed me a stack of intimidating content and told me to work my magic. I did some research so that I'd be able to write with authority on SPS portfolios. Then I cracked my knuckles and wrangled that confusing, jargon-filled copy into clear, conversational text.