Arabella Girardi

PWA Practice Profiles

Ameriprise Financial - January 01, 2012

The most challenging aspect of this piece was crafting copy that would resonate with the affluent market. I used my research skills to uncover the issues faced by high net worth clients. And I made sure my copy addressed those issues.

The PWA Practice Profiles piece received rave reviews from Ameriprise Financial advisors and upper management. I was also awarded a gold ammy for my work.