New brand campaign launch

Hamline University

View the brand landing page

I was hired by Hamline University to help launch a new brand campaign.

I developed the brand story and brand communications across a variety of channels, from television and social media.

To get people excited about the campaign, I created this landing page: hamline.edu/wetakethelead.

Click on the buttons at the bottom of the page to read a message from the president, mission and history, about Hamline, and fast facts--all written by me.

I also wrote a story about the university mascot--the Hamline Piper. See below: The Hamline Piper

The new campaign has received rave reviews from faculty, staff, students, and alumni. Matt Petersen, a former student, tweeted:

"This is a brand platform that I, as an alum, am proud to get behind. Great look-and-feel and the underlying message is perfect for inspiring the next generation of leaders that will work through the challenges of our divided world. This is what I know Hamline to be. Bravo!"

As a freelancer, I was proud to be part of this project and to help Hamline shape its powerful brand narrative. I wish the university great success!

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