Confident Retirement email

Ameriprise Financial

I like creative challenges. That's why I jumped at the chance to develop all the marketing materials for Ameriprise Financial's new Confident Retirement approach. It was a high profile assignment with a tight deadline, a lot of stakeholders and even more edits, but I did what I had to do to deliver targeted, effective copy. The project included a brochure package, some Web copy, two letters and two emails. Here's a look at one of the emails:

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